Choosing your customers
When starting a business, we normally accept all types of clients. I am no exception. It was while talking to a coach that I realized that it’s important to choose who we want to work with and what mandate we want to complete. I therefore took the time to do my research and I want to share my findings with you today.
As an entrepreneur, we are always looking for new customers. This does not mean however that we are meant to work with all types of people. For better collaboration, it is better to share the same values and affinities.
It is quite normal for a client to be demanding, but there is a limit.
The overly demanding client will surely cost more in the medium and long term. In addition, generally, this type of client will increase its requirements without agreeing to pay more. As a result, you will lose your money...and your time.
Focus on realistic clients who accept a budget relationship versus quality of service.
Do not accept contracts that go to against your values, you may regret it. Your clients must share your company’s values. Moreover, this could have a negative impact on your image. A dissatisfied client is often an opportunist. I will address this topic in another blog.
If a company is difficult to manage during the recruitment process, it will be even more difficult once it has paid its first bill. Usually, a prospect who takes time to respond to your emails, phone calls or other forms of communication will likely take the same attitude during your collaboration.
It’s important to take the time to study the personality of your future clients. Strong-willed people can become tiring but the opposite is also true of the client whose personality is too weak, as they can become frustrating. Learn to strike a balance.
As a human being, we all have expectations and your clients are no exception. From the start of the relationship, make sure you’re on the same page about the goals to be achieved, the deadlines to be met, and the work method. You will then be able to meet their expectations.
As a woman who likes challenges, I always make the effort to satisfy my clients. However, little by little I realize that life is too short to devote it to impossible clients!
I prefer to focus my time, energy and effort on those I am confident I can satisfy and who will become true ambassadors for my company.
President, Comptabilité sur mesure de l'Outaouais